Leaving Harley to Lead

I don't ride a Harley, I don't want to ride a Harley, and none of my friends ride Harleys (OK - 2 Buells among us). But I love Harley-Davidson. Why?

Well, they sponsor a Women's Rider Month, they have garage parties, they have women's only Rider's Edge courses, and now they have this seemingly-cool mentoring program, "Share Your Spark":

I watched the short video on their site and was simply directed back to my local Harley dealer to ask about it (not high on my list of things to do -- maybe when I've finished watching paint dry). Why won't the site tell me more? Ugh.

I think the mentoring program is an outstanding idea. My hubbie is an MSF instructor and I know he's passionate about helping new riders get more instruction than the Basic Rider class. Wouldn't it be fun to be a mentor or have a mentor?

I'm always struck by the fact that Harley is left alone to undertake these initiatitives and all the other bike manufacturers are silent.

I'm going to investigate this further (I think it's open to riders of all bikes) but I'm curious if y'all have more info.