FIM Women Ride Campaign

The FIM (Fédération Internationale de Motocyclisme) has launched a new campaign to promote women in motorcycling. Called “Women Ride”, the campaign showcases the achievements of Leslie Porterfield (FIM Speed World Record Holder), Livia Lancelot (FIM Women’s Motocross World Champion) and Laia Sanz (FIM Women’s Trial World Champion).
The aim of the “Women Ride” campaign is to increase the number of women who ride and to enlarge the number of women in FIM’s audience. By profiling well-known women riders, FIM is hoping to change perceptions of motorcycling. Through interviews with these three ambassadors, women who currently sit on the sidelines will be encouraged to see women riders as “normal”, (Sanz’s word) and get involved in our sport – whether WMX, speed, or trials.
Introducing the first episode of “Women Ride”, Olivier Godallier, FIM Marketing and Communications Director said: “Women are more and more present in the motorcycle world and the industry, aware of this phenomenon, is already developing numerous products for them. In 2010, the FIM is proud to put women in the spotlight with a new Enduro Championship and also for the very first time in an exclusive communication campaign, the first episode of which we have the pleasure to propose to you as from today.”
Episodes can be watched on the FIM YouTube channel, here, http://www.youtube.com/user/tvfim.
Watch the Women Ride video here: http://www.fim-live.com/en/